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Ranking your website in bing can help you to gain rank in Yahoo search as well. Because Yahoo search is powered by Bing that helps you to gain a competitive advantage in Yahoo search. Ranking factors for Bing is very much similar to google.

Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear.

If you are looking to expand your business by ranking your website on the top globally then you need to conduct localized keyword research for a specific country.

To make your online business directory submission more effective you can use your URL and create a backlink while creating your profile. And you can also write a short description about your business, product, and services.