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Nirmalbharatyatra(NBY) was launched in 2012, NBY is the reviews discovery site in India, focused on home appliances and sports items. It provides information and interactive tools to help people decide which items to buy and where to buy them from. NBY is one of the rapidly growing comparison platforms with thousands of user visits per month on the website, shoppers can instantly find and compare hundreds of unique products and services across various categories. They operate on multiple categories including Mobiles, Laptop, Electronics, Personal Appliances, Books, apparels, Fashion, Home Appliances, Blogging Etc. NBY is a platform where shoppers can find a detailed review of different products to choose the best one according to their needs and finally buy them at the lowest price.