Visions start with the founders, but they need to shift as new people are brought into the fold. The vision statement is one of the most important elements of your business. It's a tool for engaging employees in driving strategy, creating focus, communicating consistently, and driving retention of customers and employees. When new people are brought into the fold, it's important to be able to answer two questions: What do we stand for? Why do we exist? Looking for a business coach in San Diego? JSG Action Coach-Business Coaching is here to help. We combine training, personalized coaching, and accountability to help business owners improve their businesses, as well as their leadership skills, accountability, and outlooks. Whether you want help with marketing strategies, sales techniques, and more, we can provide you with the answers you need. We are committed to helping our clients succeed by offering them the best solutions for their businesses.