bandwagon effect
band·wa·go·neffect
noun
1.
the phenomenon of a popular trend attracting even greater popularity
- “in periods of high merger activity there is a bandwagon effect with more and more firms seeking to engage in takeover activity”
- “polls are accused of creating a bandwagon effect to benefit their candidate”
Related words
Broader terms
WordNet 2.1 (Princeton University). WordNet 2.1 Copyright Princeton University. All rights reserved.