10 SEO Tips For 2022
Here are 10 SEO tips to follow in 2022.
Google Rewriting Title Tags
Numerous studies show that Google rewrites between 60% and 80% of a site’s titles, which can be frustrating if you don’t try to understand what is wrong. Indeed, evaluating these title rewrites by Google can also be seen as a way to learn about your own titles and correct them yourself accordingly. We advise you to ask yourself why Google deems it relevant to rewrite your titles: are they relevant to the subject of your page? Are you using the right keywords? Are you using the correct number of characters? Do an audit on your most important pages to determine the strategy to follow.
Your title tags should be unique, concise, and relevant. They cannot, in theory, exceed 60 characters but we advise you to stick to 50 characters to be sure that Google will not truncate them.
Integrating FAQs into your Pages,
Integrating FAQs into your pages, easy to implement and in fact widely used by many sites, is an effective way to optimize your SEO. For a simple and effective FAQ, the questions must be prioritized by including the most frequently asked ones at the top of the page. For this purpose, work must be done on the keywords to target. Google Search Console helps you get a list of keywords that drive the most traffic to your site. Among these are questions, which presumably are also the ones that most users ask themselves when doing a search, even without having written the whole phrase. The FAQ must first provide an answer to the questions that come up most often in Google searches involving the targeted keyword.
So, if you are a company that sells bicycle pumps, it might be relevant to answer these types of questions: how to use a bicycle pump? Which bicycle pump to choose? How to inflate a balloon with a bicycle pump?
In addition, the answers provided to Internet users must maximize their satisfaction by being sufficiently clear, precise and understandable by as many people as possible. They can also include links to other pages, in order to facilitate the user’s search while having the advantage of increasing the visibility of other pages on your site.
Optimize Your Internal Links
If you only have a few good external links, one of the best ways to take advantage of them is to optimize your internal links. A number of new tools and processes can help you do this. On the other hand, a site often has pages with too few links or sub-optimized anchor texts (or link anchors), which harms their SEO when they constitute excellent opportunities. Performing an internal link optimization audit will allow you to better identify the points of improvement to be made to your site in this area.
Simplify Your Redirections
Reviewing your redirect chains and simplifying them can increase crawling efficiency and ultimately improve your SEO. The interest is all the greater for sites with significant traffic because too many redirect links can quickly generate confusion among their users.
Core Web Vitals
Particular attention should be paid to Core Web Vitals, which are among the major elements of the latest update to Google’s algorithms determining the relevance of a site (June 2021). These Core Web Vitals have the role of integrating the user experience into the search engine evaluation process.
They are assessed using three key indicators:
The Largest Contentful Paint (LCP) corresponds to the loading speed of the main contents until the first interaction of a user. Most content on the site should be able to display within 2.5 seconds.
The First Input Delay (FID) is the ability of a site to execute an interaction over a given time. The click reaction time must be less than 100 ms to be considered “good”.
Cumulative Layout Shift (CLS) refers to the visual stability of the page. A score close to zero is recommended, ensuring that the user experience is not disturbed by the appearance of elements in mid-play.
Although the impact of Essential Web Signals on the ranking has not yet been fully demonstrated, you must ensure that your site meets at least the minimums required by Google.
Several tools offer the possibility of drawing up a complete assessment of the web performance of the pages of your site, such as Page Speed Insights, Google Lighthouse or Dareboost. You can also find Essential Web Signals on the Google Search Console.
Think Of The User First
Always keep the user in mind when writing SEO content. This advice may seem very basic, but it is easy to forget the user when trying to comply with the many rules established by Google in terms of SEO. However, satisfying the user is the number 1 priority because Google’s goal is first to make the user’s life easier, so it is also yours. User satisfaction is an essential factor in evaluating the quality of your site and results in conversion. By ensuring that you are the last site on which an Internet user clicks, you will be sure that this is where he found the answer he was looking for, and therefore where he will tend to come back if he makes a similar research in the future.
Use The Long Tail Keywords
It has often been said, but using the long tail is a quick way to gain visibility: long tail keywords generate more qualified traffic than generic keywords while being less competitive. Their use can therefore be an important asset to optimize your SEO, do not neglect it.
Clean Up Your Pages
Deleting poor quality pages or redirecting those that cannibalize each other by targeting the same keywords are ways to make it easier for Google to crawl and promote your site as well as your users. Optimize pages with poor engagement signals (bounce rate, number of pages per session, average session duration) to improve your SEO.
Being attentive to Google updates when doing SEO is imperative.
The increasingly frequent updates of Google’s algorithms require sites to closely follow the evolution of the criteria required by the search engine in order to obtain a good referencing.
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