8 Tips for Effective Video Advertising
A good video ad can be used on TV, website, social media, in your emails. If you’re lucky, it may even go viral. According to ComScore, online video continues its unstoppable growth trajectory.
Example: More than 184 million American Internet users watched 36.9 billion videos online in one month. But you’re not Steven Spielberg. So how do you create an effective video ad that whets people’s appetite for video? Here are some tips from Storystellar to make your commercial a success:
1. Make a Plan
To determine the type of message you want to convey, ask yourself the following questions: What problem does my product solve? What are the specific benefits of my product? (Avoid talking about its functionalities, instead talking about what it brings to the end customer). Do you have a special offer/promotion you want to highlight? How does your product make your customers’ lives easier, better or happier? How can you present it? Your experience and reputation? Can you give your customers the opinion of your product or service through testimonials?
2. Personalize the video
Add photos of yourself, colleagues and clients. If you have customer references, add them. If possible, show a customer how to use your product or service.
3. Write a screenplay.
Don’t try to improvise, it usually doesn’t work. Write a screenplay for the video. You know your business best, so you’re probably the best person to tell others about. But if you don’t have the time or inclination to write your own script, let your video agency do it.
4. Find an actor who embodies your message.
If you don’t feel comfortable speaking on camera, ask someone else to speak on camera. It will introduce your product and its benefits.
5. Choose an Appropriate Decor
If you have a restaurant, you might want to film your chef at work in the kitchen. If you are a service company, such as B. Plumber, show one of your employees arriving at your client’s door in a smart uniform with your logo. Your video is a reflection of your business. So make sure you present the image you want your customer to remember.
6. Check the lighting
If you don’t have professional lighting, make sure your video was shot in daylight and in front of a window, and turn on overhead lights. If you’re shooting multiple videos, you can buy a video lighting kit online for about $200. It’s usually best to shoot indoors where you can control the lighting and background noise.
7. Think about the wardrobe
The actors in your video should wear neutral, clean and attractive clothes. You want your customers to focus on your message, not your clothes (unless you sell clothes, in which case the above doesn’t apply!)
8. Keep it short and sweet
A standard promotional video should be no longer than 30 seconds. It can be easier to capture multiple short clips that can later be combined than one long video that needs to be cut during editing. You may need to record several short videos to get the look and feel you want.
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