Customizable Displays That Make Your Brand Stand Out

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One of the primary reasons businesses attend trade shows is to increase brand awareness. To achieve this goal, you would need to set up well-designed exhibition stands. But what constitutes a properly set up booth?

The first thing that comes into mind in the face of this question is goals and objectives. However, what you should ideally be considering is whether you should choose a traditional setup or go with custom modular exhibition stands. The latter has garnered plenty of recognition in recent times, thanks to all the benefits it offers. In today’s post, we will discuss in detail how custom modular exhibition stands can help your business create unique, eye-catching displays.

Top 3 Features of Custom Modular Exhibition Stands

Customisable Branding

The main selling point for custom modular exhibition stands is their customisable nature. What this means is that you can make changes to the booths to fit your needs and reinforce your brand identity. For instance, you can incorporate unique logos, colours and graphics associated with your brand.

That allows you to showcase the products and services more efficiently. Perhaps you want new releases to show at the front of the booth while older ones go on the sides or back. A customisable branding option makes this possible.

Modular Design

These customisable stands also feature a modular design. That means that the design components are broken down into small independent parts: modules. These modules can be modified in different ways to suit the unique needs of the user. When setting up an exhibition stand, this modular design offers a variety of benefits.

For starters, it makes the configuration of the components much easier. Additionally, it allows you to fit the stand in different spaces, regardless of the size. Essentially, you can expand on scale down the setup depending on your preference. If you have plenty of products to showcase or expect a significant number of visitors, you can easily configure your booth to accommodate your needs.

Intuitive Setup

If you have ever set up an exhibition stand, you can understand the struggles of figuring out every single detail. The pressure is more intense if you have too many components to fit into your design. Luckily, modular exhibition stands can help make the process a little less stressful for you.

These exhibition stands can be assembled quickly with minimal tools. That streamlines the installation process, which is much needed during busy events. Most modular exhibition stands also come with training and support. It is designed to educate users on what to do for the installation. If you have any questions, you can also contact support efficiently.

How to Design Your Custom Modular Display

Assess Your trade Show Needs

When designing your custom modular display, you should start by assessing your trade show needs. This step is essential for determining various details related to setting up the booth. For instance, it helps you determine the size and layout of the exhibition stand. Additionally, with set goals, you can easily identify key messaging and branding to include on the stand.

As you assess your trade show needs, remember to also plan for transportation and storage. Whenever possible, transport and set up the exhibition stand on the same day you transport. That not only saves you on storage costs but also minimises unnecessary potential damages.

Collaborate With Experts

Although using a custom modular display stand can make your job a lot simpler, it is still a lot of work to set up. That said, it might be a great idea to collaborate with experts to make the job even simpler. Examples of experts you can work with include graphic designers, audio-visual technicians and lighting specialists.

Working with experts is a great idea because it not only ensures simplicity but also increases the functionality and impact of your exhibition stand. In other words, collaborating helps you achieve the goals you set during the initial design stage.

Conclusion

Although trade shows are very beneficial for marketing purposes, most of the benefits can be realised from the setup of your exhibition stand. That said, customisable displays are more beneficial because they make your brand stand out compared to regular stands. They facilitate the creation of unique booths with eye-catching displays. In addition, they are easy to set up and customized to suit your specific needs. If you want to enhance the effectiveness of your stand while also streamlining the installation process, consider enrolling the help of a professional.