Bad decisions that overshadowed Meta in 2022
This year proved to be difficult for Facebook-owned tech giant Meta. The reason for this was the company’s own decisions. Meta saw rival social media platform Tiktok as a threat to their future. Keeping that in mind, made several plans. Whether it is doubling the recommended content on Instagram or trying to create a metaverse. 6 decisions proved to be a nightmare.
- In February, Meta lost $ 237 billion (Rs 19.5 lakh crore) in one night, which is the biggest one-day loss in the US. Even after this, the company continued to work on the model of ‘pleasing the co-founder Mark Zuckerberg’ and spent more money on the Metaverse version.
- COO Sheryl Sandberg left the company in June after 14 years at the helm. She was one of the top female executives in a male-dominated sector who made Meta a profit-making company in the advertising business. After he left, there was nothing stopping Zuckerberg from investing money in the Metaverse.
- Instagram doubled recommended content in Q2 to beat TikTok in the race. It was expected that the use of the app would increase, but Instagram users considered it a copy of Tiktok.
- Meta introduced Blenderbot 3, an AI chatbot that aims to move forward with a broader approach to diversity. But on January 6, it proved to be anti-Semitic.
- In the desire to create a metaverse, the name of Facebook was changed to Meta. Horizon Worlds debuted in August. In this, the part below the waist of the avatar was missing. Worlds faced criticism from users.
- Zuckerberg then added legs to the avatars of the people on Horizon. Performance was fine for some time. Then a video editor explained that Meta achieved this with motion capture technology. This caused the demo to fail.
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