Benefits of using Instant Messaging Applications for Business
Why using instant messaging applications can benefit your company.
The interactions between brand and consumers were previously limited to live experiences, phone calls and mail. Later, through e-mail, SMS, chat and social networks. More recently, instant messaging type communication began to gain strength, with applications for exchanging instant messages, such as WhatsApp.
If you have a company, you should know that in a short time this type of communication will be essential.
A Market of Millions
If by the end of the 90s and the beginning of the following decade, the change of messages by SMS was a fever, currently this technology is practically surpassed by instant messaging applications.
To get an idea, WhatsApp has 700 million active users per month. WeChat, very popular in Asia, has 468 million. SnapChat, an application in which messages are deleted after being read and is a fever among adolescents, another 100 million.
Behind these numbers, there are multiple business opportunities, many of them still in gestation or far from being invented.
Here are some of the benefits that already exist for those who use these applications.
Five benefits of using instant messaging
1. Segmented audience
Target audience segmentation is a crucial part of marketing campaigns. By using instant messaging applications, the company can share content with just one person or a small group of people. WhatsApp, for example, allows you to create unlimited groups of up to 100 people.
2. More personal communication
The emergence of social networks provided a unique opportunity for communication between the company and customers. Instant messaging applications take this communication further and more personally.
3. Personalized interaction
People like to communicate with others and, even in a social network like Facebook, responses are usually standardized. Instant messaging applications allow the company to solve problems and answer customer questions quickly and in a unique way for each of them.
4. Greater range
The great advantage of instant messaging applications for companies is the ability to deliver a message. On Facebook, less than 5% of a brand’s followers view each post organically. In e-mail, according to a study by the Litmus research institute, between 20% and 30% of marketing messages are opened and in only about 3% of those messages the user clicks on a link.
In applications such as WhatsApp, almost 100% of users at least view all the messages they receive. The reason for this behavior is greater is that, generally, when users receive these messages, they previously opted to receive them, therefore, they are already interested in the brand.
5. Increased engagement
Because the message can be targeted, personalized, responded to faster, and sent to the customer more efficiently, instant messaging applications have almost unprecedented potential for engagement.
The messages that are sent through this technology are opened and read in a matter of minutes, which makes the communication process between the brand and the user more efficient.
Newer Articles
- 4 Business Tools to Manage Remote Teams
- Customer Tracking: Important for Digital Marketing Success
- Elon Musk Fires An Employee For Posting an Auto Pilot feature Review on YouTube
