Domino’s Unveils First Major Rebrand in Over a Decade

After 13 years, Domino’s Pizza has rolled out a new brand identity, marking a significant refresh for the global chain.

The revamp includes an updated logo, redesigned pizza boxes, and more modern employee uniforms. Customers will also see new indoor signage and menus that align with the refreshed look, the company announced in a press release.

According to Kate Trumbull, Domino’s Chief Marketing Officer, the redesign was driven in part by the brand’s need to stay relevant in the fast-paced world of social media.

“In the past, a 30-second primetime ad was enough,” Trumbull told CNN. “Now, you need to grab attention within seconds on TikTok, Instagram Reels, or YouTube — and a catchy jingle can do that instantly.”

As part of the rebrand, Domino’s is debuting a new company jingle, titled “Dommmino’s,” performed by country artist Shaboozey. This marks the first time in the company’s 65-year history that it has introduced an official song.

Despite a challenging climate for corporate rebrands — recent examples like Cracker Barrel and Jaguar have faced mixed reactions — Domino’s seems to have struck the right chord. Fans online have responded positively to the company’s fresh new image.

Globally, Domino’s continues to lead the pizza industry in both number of stores and total sales revenue, according to data from Toast.