How Augmented Reality is improving your Google Searches
Google used its spring keynote to showcase its new hardware like the Pixel 6a and its Pixel Watch. but also improvements to its search engine. The American giant wants to use augmented reality to avoid typing keywords.
How to do a Google search from an image?
Google has a tool that you can use to search using an image found on the web. A very handy option that will allow you to identify places, objects or people with a simple click! Even if Google doesn’t really have any competition in the field of Internet research, the American giant continues to improve its algorithms, but also its functions. The goal is clearly to help us find answers without necessarily having to type words into a search box.
Maybe text search will even disappear in a few years, since it’s enough to speak or show a photo for Google to help us. For example, there is already visual search with Google Lens. All you have to do is point your smartphone at an insect, flower or piece of clothing for the artificial intelligence to recognize it.
During its spring keynote, Google revealed that this tool is used 8 billion times a month! The scene exploration feature makes it possible to compare different elements of the same image in real time to find the right product. Google The Scene’s exploration feature makes it possible to compare different elements of the same image in real-time to find the right product.
Google Augmented Reality Research
The idea is now to combine the best search types (text, voice, image, etc.) and it’s called Multisearch. Google gives the following example: With your smartphone you identify a dish, a dress or a flower with Google Lens. Google recognizes it. Then if you type “near me” in the search box, Google will give you the place where you can eat that dish or afford that dress or those flowers. It is currently available in English, but will soon be available in other languages.
The other novelty calls Google Scene Exploration. We could call this feature the wide-angle version of Google Lens. In the photo example given above, the user scans an ad as if taking a panoramic photo, and information related to each element of the scene appears directly on the screen.
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