Scaling Video Production for Marketing Campaigns with Rental Equipment

Expanding video production for marketing campaigns can be challenging, especially for companies on tight budgets, or for those experiencing rapid growth. While video content is crucial for engaging audiences and boosting conversions, the cost of purchasing high-quality production equipment often becomes a barrier.

Excluding video from a marketing campaign is not an option, as the sector has exploded in the past few years. According to the latest stats, more than 91 percent of marketers now use video as a tool.Renting video production equipment provides a scalable solution that can help businesses create professional-quality videos without a dent in the pocket.In 2024, Video Content Gets Watched More

Video content has now taken center stage in marketing strategies. Social media advertisements, webinars, product demos, and even behind-the-scenes content all make use of video. It generates higher engagement than text or images when posted on social media.Most social media platforms focus on video. Even Linkedin, which was only text and images is now pushing video content, giving in to market demands and growth needs.

Video Content Is Marketing King

When we look at the latest statistics, we see that the best-performing content platform is, you guessed it, video. When we look at the platforms, TikTok, YouTube, Instagram, and even Facebook to name a few, what connects each of these is video. Instagram used to focus on photographs not long ago, but now has made itself a TikTok alternative, and is surpassing its usage.As businesses aim to meet the increased demand for video, scaling production becomes a priority. Scaling does not require upfront investment anymore, with rental solutions offering an economical way to access top-of-the-line gear.

Renting Video Equipment is the Smart Choice

If you are considering an investment in video production equipment, let us give you some reasons to opt for renting. It is cost-effective. The most significant advantage of video production equipment rental is cost savings. Buying new cameras, lenses, sound and lighting gear for every project can drain all the resources, especially for startups and small businesses.

Rentals provide premium gear at a fraction of the total cost and enable companies to spend more on distribution.You get the latest technology. Video technology evolves quickly, with newer models with more features released at a rapid pace. With production equipment rentals, you get the latest gear.

When we compare, it makes sense to rent rather than have outdated equipment, even after paying a substantial upfront cost.There is more flexibility in production scale with rentals. Some video shoots require minimal gear, while others need a multi-camera setup. Businesses can easily adjust to the needs of each project with this option.As Moving Picture notes, the business should focus on creatives, strategy, and execution, not on video production equipment.

How to Optimize Your Rental Experience

Maximize the benefits of renting video production equipment with these tips:Plan Ahead for Your Video Campaign Requirements: Identify in advance the kind of gear you will require based on the type of video you plan to produce. For example, when shooting for a product demo, ensure you have appropriate lighting and microphones to showcase the product’s effectiveness.

Rent Only What You Need: While renting the latest and most advanced gear might be tempting, only rent what is necessary for the project. Unused equipment can add to your rental costs and be cumbersome to carry around while adding no benefit.When To Scale Up or DownKnowing when to scale your video production efforts is also crucial for maintaining cost efficiency.

Here are a few scenarios where scaling makes sense:

Production Launches and Special Events

When launching a new product or hosting a significant event, scaling up can increase the impact. The videos can then be repurposed to various social media platforms in different formats.

Seasonal Campaigns

If your business experiences seasonal demand spikes, as is common in video production for events, scaling up the video production during peak periods can help with more audience interest.

Content Testing

When experimenting with different types of content like explainer videos, customer testimonials, and influencer shorts, starting with a rental agreement allows for easy adjustments. Later, based on analysis, businesses can decide which specific content to match the production with.

Peace Of Mind With Scalable Solutions

Scaling of video production does not have to be an expensive or daunting task. Businesses can create high-quality content with a minimal budget tailored to their marketing needs. When we look at the alternative, which is high upfront costs, clunky, outdated gear, and less variation, renting makes a lot more sense. It’s better to go smart, agile and flexible.

Scaling Video Production for Marketing Campaigns with Rental Equipment

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