Tesla CyberBeer: A Toast to the Future of the Cybertruck

Tesla is presently marketing a Limited Edition Set called CyberBeer + CyberStein for $150. This set includes two beer bottles and two beer steins. The beer itself is a Helles Lager brewed with European Noble Hops Saaz and Hallertau Mittlefruh by Buzzrock Brewing Co. based in California, a brewery recognized for its decently-rated lagers, as mentioned by Mashable.

The bottles are adorned with glossy black sleeves bearing the CyberBeer watermark, reminiscent of Tesla’s introduced earlier this year. Even more exciting are the two distinctively shaped matte black ceramic beer steins adorned with Tesla’s logo.

You can place your order now, and Tesla anticipates shipping the CyberBeer in late October. The bottles and the beer itself are designed to celebrate the “angular exoskeleton of the Cybertruck.” However, as of now, the beer is the only tangible product available. Although the first Cybertruck began production in July, mass production is not expected until 2024, more than four years after its initial unveiling in November 2019.

Tesla CEO Elon Musk is known for introducing unconventional products that may not be directly linked to the brand. This includes the flamethrower from Musk’s Boring Company, which was marketed as a means to “liven up any party.” Tesla has also offered items like the $50 CyberWhistle and a $1,500 surfboard, both of which sold out rapidly.

While somewhat more connected to Tesla and its automotive ventures, the company unveiled a Cyberquad ATV alongside the Cybertruck in 2021. It faced a recall in the US for reasons that raised eyebrows before becoming available for sale in China. A few years earlier, Tesla also introduced a scaled-down Tesla Model S designed for children.