The Best Marketing Tips For Blockchain Startups Marketers
Blockchain is a revolutionary technology that is now ruling the software business. Considering Bitcoin’s success and other cryptocurrencies, many aspiring entrepreneurs with backgrounds in information technology are eager to enter the market. Even if it is challenging to get started, today’s Blockchain-based businesses, like a crypto casino, need a strong advertising campaign just as much as they need to develop a great product.
Product and brand awareness is key for a startup to succeed, and the best way to reach potential customers nowadays is through social media marketing. If you plan to start a blockchain-based company, just know that you will have a lot of competitors. In line with that, you must have exceptional marketing strategies to stand out in the crowd.
This blog shares some of the best marketing tips for blockchain startup marketers.
Focus on the Product’s Value
Instead of focusing on your company’s financial gain, your blockchain startup should be valuable and can address the common needs of the people. Finding a promising startup in blockchain technology is a constant struggle for many.
You can find lots of cutting-edge blockchain-based projects. However, only a few emphasize how their work will benefit society. With that in mind, you must market your blockchain startup in a way that presents the solution to the problems in the industry instead of promoting just another product.
Initial Coin Offering (ICO) Is Not Always The Best Marketing Solution
A common misconception of many is that ICO or Initial Coin Offering can market their blockchain startup more effectively. ICO is a crowdfunding solution utilized by many new Blockchain projects to attract initial customers. However, remember that it does not guarantee the project’s success.
Aside from that, it requires a significant investment, unlike other conventional techniques. Since you have to invest a considerable amount in ICO, there is a potential result of profit loss. For instance, Dogecoin bypassed the ICO phase and nevertheless achieved widespread adoption and even built a loyal user community. Therefore, an ICO is not “always” necessary to promote your blockchain business.
Offer Rewards To Your Loyal Customers
Many blockchain businesses employ reward programs as a successful form of advertising. You can use bounty campaigns to gain momentum and a broader user base. This marketing strategy involves rewarding loyal customers who spread the word about your blockchain project and bringing in new users.
A bounty program is a way to go if you want your blockchain project’s loyal users to become your brand ambassadors and assist you in acquiring new users and connections, and expand your press coverage.
Summary
Blockchain technology has been around for several years. However, it only gained traction just recently. If you are about to create a blockchain startup, you must ensure that your users will enjoy legitimate and safe financial dealings.
Various cryptocurrencies, including Bitcoin, are dependent on blockchain technology. It is also a distributed ledger that can record and verify financial transactions between two sides. Currently, the financial industry is the most common use of blockchain technology, but this might change in the future.
Consider the marketing tips above to stand out in the competition and have a successful blockchain startup.
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