According to some new information, this new offer, which is also available in many countries, is not being successful. In fact, it is being a total failure since only 0.2% of the installed base of American users of the social network decided to subscribe to it.
This 0.2% corresponds to approximately 180,000 users, which if we add to the 110,000 subscribers of Twitter blue outside the United States, gives us only 290,000 subscribers. Twitter would therefore earn around 2.4 million dollars a month thanks to Twitter Blue (290,000 x 8 dollars), not counting operational costs (employees paid by telephone verification, for example), which obviously remain very insufficient to absorb what Twitter is losing, which according to Elon Musk, is 4 million a day.
To drastically increase revenue, the new head of Twitter would even have thought of launching a new wave of certificates, which would cost companies around 1000 dollars/month.
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