Asorock Watches

Discover Asorock watches, a leading black African American-owned luxury unique watch brand Founded in 2018 by young entrepreneurs and watch enthusiasts Ben Iroala (Nigerian American), and Andrew Mutale (Zambian American), we sought to cut out the high retail markup of popular name brands. Being avid watch enthusiasts ourselves, who have been obsessed with watches our entire life, we were fed up with our limited choices due to the inflated high markup prices of popular name brands. It also didn't help that we always felt like our collection was never complete (a problem all true watch enthusiasts can relate to). It bothered us even more that we didn't have a single watch from an African source where we have our roots. All these led to the creation of the ASOROCK range of watches.