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A report said, Though adoption was initially driven by the younger generations, the use of mobile is not restricted to the youngtheres a new demographic thats leading the charge now. Consumers age 55 and older in the United States.
For decades, telecom companies have easily survived with their simple business model, where their major challenge was building the biggest network. As long as the network...
Technology transformation has made almost everything possible. From accurately predicting weather to pin-pointing a single customerâs preference at any given point of time. Network operators are reaping benefits such as improvement in targeting
If youre thinking of implementing a campaign management system for your network, the ultimate goal is to increase Average Revenue per Unit rate of the network. A campaign management system allows you to micro-segment, gain insights, send concurrent
Telecom companies are constantly gathering different kinds of data on their current and potential customers in order to profile them. They collect data on their customers age, gender, lifestyle, preferences, daily network usage, habits, and tastes.
Big data analytics has made a splash in the telecom sector and is here to stay. Aside from boosting ARPU numbers, operators have turned to analytics to address various problems the market is rife with. These lie within three broad categories incre
Pelatro provides marketing software to Telecom industry. They have a product name mViva which offers Contextual marketing solutions, Loyalty management solutions, Intelligent notification manager and Emergency credit solutions.
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