The Cone Sleeve

William Howell is a packaging enthusiast, author, blogger, and business owner who has been active in the packaging industry since 2021. As the owner of a packaging business, he understands the industry from the inside — from materials and printing to what actually works for brands. He combines this hands-on experience with his passion for writing to run a blog that offers unbiased, practical information on packaging, helping businesses and individuals make smarter, well-informed decisions. Whether it's custom printed sleeves, cups, or other packaging solutions, William's goal is to bridge the gap between industry knowledge and everyday buyers.