What is Amazon PPC?

Amazon PPC (Pay-Per-Click) advertising is a powerful marketing tool that allows sellers to promote their products within Amazon's search results and product pages. With PPC, you only pay when a potential customer clicks on your ad, making it a cost-effective way to increase visibility and drive sales. This advertising platform includes Sponsored Products, Sponsored Brands, and Sponsored Display ads, each serving different strategic purposes in your marketing mix.

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