What are Amazon Marketing Services?

Amazon Marketing Services (AMS) is a blanket term for all of Amazon’s advertising options. Now named Amazon Advertising Console, it’s a complete set of Amazon ad tools that help sellers run and manage ads that show up in search results, product detail pages, and other parts of the Amazon platform. It includes Sponsored Product Ads, Headline Search Ads (known as Amazon Sponsored Brands), Amazon Display Ads, and all the detailed reporting features that give you the data to fine-tune each campaign.

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