Breaking Down AdTech: Understanding the Technology Behind

Welcome to the high-tech world of digital advertising! As a leading digital marketing agency based in Dallas, we are excited to delve into the intricacies of AdTech, or advertising technology, which forms the backbone of successful online campaigns. AdTech can seem complex, but understanding it is crucial for any business looking to excel in the digital space. Let’s break down the key components of the technology stack commonly used in paid media, including ad servers, Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and more.

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