Neogen, how do I love thee? Let me count the ways. It's cruelty-free, innovative, affordable, doesn't contain any nasty ingredients (parabens, mineral oils, sodium lauryl sulfates or artificial colours) and best of all, works. Neogen uses proprietary ingredient blends to achieve your purifying and brightening goals. Driving the fermented skincare movement and making washing your face an experience (yes, there are actual flowers in its Real Flower Cleansing Water range), Neogen will give you pharmacy-grade results in cute packaging.