One study had women do their make up as they would for a night out, and researchers took pictures throughout the process. Then they showed the pictures of womens faces ranging from zero makeup to fully made up several in-between picturesto men and women, and asked them to judge which photos were the most attractive. They found that, on average, women were rated the most attractive with 60% of the makeup they put on for a night out. In other words, most women wear so much makeup that it exceeds what is considered attractive.
Another study found that when makeup is not overdone, it makes women appear more likable, trustworthy, and competent.
Bottom line: Be mindful of the impression you want to make, and focus on using makeup to enhance your natural beauty
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