Growing Uses of Artificial Intelligence in Business

We are constantly connected and often do not quite understand what is around us and the advances made over time in the digital world. The creation of an online betting site, for example, is a great evolution as it has brought a face-to-face reality to the online world. But, in addition to this, several other advances have taken place, and among them is marketing related to artificial intelligence.

We all know the power of social networks and also that everything we look for on pages like Google, or when we look for a certain topic or page on Facebook and Instagram, the algorithm of these sites makes us have a sequence of related publications in our feed.

But, it is important to realize that artificial intelligence related to marketing can go far beyond that. Who do we talk to? A robot or a person?

An example of customer service that uses artificial intelligence is online call centers. There are actually three types of possibilities when it comes to customer service:

A real person answers the call manually and responds to customers;
A robot called “Chatbot” responds to calls, but it is possible to identify that it is a machine since the chatbot cannot interact fluidly as it only identifies the main keywords to give an answer;
Artificial intelligence, which responds like a person, makes jokes, can send memes and will adapt to the tone of the company and the customer who came in contact.

Most people are aware of possibility number 1 and 2, but, often, possibility 3 is the one that works for us and we are unable to realize it.

This happens because an artificial intelligence studies every second all the public data that appears on the internet, that is, if an article or website was created, a photo posted, etc., the artificial intelligence will have access and learn about human interaction from that.

Intelligence is self-sufficient and that, in practical terms, means that it really learns to be and write like a human. The tone of the conversation is set by the company, but, in general, intelligence can follow a fluid conversation, without people knowing that it is not a human doing the interaction.

This is the main difference between an artificial intelligence focused on customer service and a chatbot, while the chatbot only responds to the keywords given by the customer, the artificial intelligence interacts with the same, understanding the way the customer writes, perceiving the tone of the conversation. conversation and responding accordingly.

As is the case with Instagram, Facebook and so many other platforms, artificial intelligence can direct the user to shop, spend more time on a social network, etc.

Many companies also use intelligence for emails sent to customers. These institutions are able to send different emails depending on the style of each client, so that the form of communication is more assertive.

Artificial intelligence has not arrived to replace humans, just like the smartphone and so many other historical technological achievements, it is possible to take advantage of it to have an easier life, the important thing is always to understand that we need to have control on our side, including in the social networks.

Companies will always try to sell more or get users to interact with their platforms. This is something that has been going on since the times of magazines and television, but this involvement needs to be perceived, and treated, in a rational way by people.

Marketing is a way to expand a product and service and it is a two-way street, companies can find potential customers through a good strategy, and customers can find products and services that have to do with them.

Growing Uses of Artificial Intelligence in Business

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