TikTok, an Entertainment App or a way to Generate Business?
After being mainly a leisure application, entrepreneurs saw in this app a power to attract customers. More than 26.8% of Latin American consumers tend to follow brands on social networks, because “they like the purpose of the brand”, and close to 21.7% follow particular brands through their favorite platforms, to “stay up to date with new releases”, according to a new survey from Latam Intersect PR.
Youtube, Pinterest, Instagram, Facebook, Twitter and WhatsApp are the traditional platforms that entrepreneurs use today to promote their businesses. However, since 2020 TikTok has boomed with growth in downloads and usage due to the pandemic caused by covid-19.
But what are the factors that drive the social network?
The main differentiating factor is that the application has integrated specialized recording and editing capabilities, which facilitates and speeds up the process of publication and subsequent viralization of these videos.
Another important aspect of TikTok is its intelligent algorithm, which shows specialized content to the user depending on their profile and activity, since although, initially, the main population was children and adolescents, today more than half of the users Users of this application are young people and adults.
Due to the widening of the public, this also allowed this new niche to use the application to promote their businesses and, likewise, users take advantage of this type of content to choose the places they want to visit, crave a meal and even create ideas. of gifts.
The algorithm feeds on the consumer’s tastes and how many seconds they spend watching the content. After its boom, TikTok began to generate promotional content, which now generates higher revenues and makes it a ‘more professional’ application, but it did not necessarily stop being an app for young people, now it has several markets.
Therefore, TikTok implemented the banner ads alternative, allowing a business to pay to be displayed to chosen niches. So the app ends up bringing knowledge, business, and entertainment together, and that’s what makes it so appealing.
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