Apple has no intentions of bringing back the iPhone Mini
As everyone knows, this year Apple did not launch the iPhone 14 mini, replacing it with an iPhone 14 Plus, with its inherent benefits such as more screen space and a bigger battery. What this model did not bring to the company was an improvement in sales, but that does not mean that a new iPhone mini is on the horizon for 2023.
As the new year approaches, Apple reportedly has plans for its iPhone 15 lineup, including bringing more exclusive features to the iPhone 15 Pro and iPhone 15 Ultra to generate more revenue and increase the average selling price. Unfortunately, those who were looking forward to seeing a new iPhone Mini next year will be dismayed, as it is not in the company’s pretensions.
The iPhone 13 mini was Apple’s last mass-produced compact device, and compared to the rest of the lineup, it didn’t get massive amounts of shipments, even though that number was in the millions. According to an update from analyst Ming-Chi Kuo, in September of this year, sales of the iPhone 13 mini were actually higher than those of the iPhone 14 Plus, which suggests that the interest in a cheaper version of your phone is not having the expected interest. .
However, the exact opposite consumer behavior was exhibited for the iPhone 14 Pro and iPhone 14 Pro Max, but these changes could be a reflection of the fact that consumers have little purchasing power due to rising inflation. Instead of purchasing the iPhone 14 Plus, which can be upgraded after two years, iPhone 14 Pro and iPhone 14 Pro Max customers may have opted to use the more premium devices for up to three years, giving them a savings window of 12 months.
With Apple freezing hiring in October, the tech giant probably has the idea that 2023 won’t be the smoothest period in terms of profitability and wants to make sure the launch of the iPhone 15 goes smoothly. After all, if the company’s biggest contributor can’t perform well, its other products and services will follow, so making the smart choice, chances are we won’t see an iPhone mini next year, and we’d be extremely surprised if it were. released.
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