Disney+ plans to end illegal account sharing
As is already the case with Netflix, Disney+ is preparing to start the hunt for shared accounts. As this policing strategy worked quite well with Netflix, Disney undoubtedly considers that there will not be much risk in imposing this necessarily unpopular control measure.
Since the end of January, Disney+ has been informing its American and Canadian subscribers about the tightening of the screws on shared accounts on Disney+, Hulu and ESPN+. Recently, emails were sent to customers stating that new measures would be taken to limit the sharing of accounts outside the family circle.
Remember that the Disney+ EULA (conditions of use) never authorized the sharing of accounts outside the family, but, in fact, many subscribers obviously did not respect these recommendations. Netflix began to act on this issue from the moment that the sharing of accounts constituted a quantifiable deficit, and we can think that these are the same reasons that lead Disney to follow the movement. It would not be surprising if this hunt for “bad” shared accounts was also planned in other regions of the world.
These greater control policies are often accompanied by price increases (precisely those that can lead individuals to favor account sharing in order to mutualize costs). A double scissors strategy that bore fruit at Netflix, with a reduction in the number of shares and an increase in the platform’s total number of subscribers.
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