Google Maps Adds Anonymous Reviews, New Explore Tools, and AI-Powered Tips
Google is introducing four new updates to Google Maps, including a feature that lets users post reviews without revealing their full identity.
Soon, Maps will allow reviewers to choose a nickname and swap their usual profile photo for an alternate image. This means you’ll be able to leave feedback for a business without tying it directly to your real name or main Google profile picture. Google notes that all reviews still remain linked to a verified account behind the scenes, which it says will help curb fake or abusive submissions.
Users will find the option by opening Your Profile and selecting Use a custom name & picture for posting. From there, you can pick an illustration and add the nickname you want displayed with your reviews.
Google didn’t provide a specific reason for launching the feature but framed it as a fun way to be a business’s “Secret Santa.” At the same time, some people may feel safer offering honest feedback if their real identity isn’t visible—especially when reviewing local shops or places they frequently visit.
Another update focuses on the Explore tab, which is gaining new recommendations for nearby activities. By swiping up, you’ll see popular restaurants, attractions, and things to do around you, ranging from newly opened cafés to unique local galleries.
Both the enhanced Explore tab and the new nickname system are scheduled to roll out by the end of November. Explore improvements will appear on both Android and iOS, while anonymous review options will also extend to the desktop version of Google Maps.
In the US, Google is launching more AI-driven guidance under a feature called “Know before you go.” Using Gemini AI, Maps will summarize reviews and listings into three concise tips for places you’re thinking about visiting. These can include insights such as whether a special menu item is worth the price, whether a venue has long lines, or even parking suggestions. The feature is already beginning to roll out on Android and iPhone.
For electric vehicle drivers, Maps will soon estimate charger availability at your arrival time. By analyzing past and real-time charger data, Google aims to predict how many charging spots are likely to be open when you get there, helping drivers avoid long waits. This update is coming to Android Auto and vehicles running Android Automotive starting next week.
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