HBO Max Announces Immediate Subscription Price Increases Across All Plans

If you’re subscribed to HBO Max to watch popular titles like IT: Welcome to Derry, Peacemaker, Task, The Chair Company, and The Pitt, get ready to pay a little more. The streaming platform has rolled out a new round of price hikes, effective immediately.

The Basic with Ads plan now costs $10.99 per month, up by $1, while the annual plan rises to $109.99 from $99.99.

The Standard (ad-free) plan is also increasing, jumping $1.50 to $18.49 per month, with the yearly option now priced at $184.99—a $15 increase.

At the top tier, the Premium plan faces the largest change, climbing $2 per month to $22.99, or $229.99 annually (up $20).

The new rates apply right away for new subscribers, while existing users will see the changes reflected in their next billing cycle after November 20, following a 30-day advance notice.

This marks HBO Max’s second price increase in 18 months. The ad-free tier was previously raised in June 2024, timed with the release of House of the Dragon Season 2. However, this is the first increase for the ad-supported plan since its launch in May 2021.

According to Warner Bros. Discovery CEO David Zaslav, the decision comes down to value:

“The fact that this is quality—and that’s true across our company, from motion pictures to TV production and streaming—gives us the ability to raise prices,” he stated during the Goldman Sachs Communacopia + Technology Conference.

HBO Max’s price hike aligns with an industry-wide trend, as several major streaming services have raised rates recently. Disney+, for instance, just implemented a $2 monthly increase, bringing its ad-free plan to $18.99.

Meanwhile, HBO Max is also cracking down on password sharing, so sharing accounts with friends or family may no longer be an option.

With rising costs across the streaming landscape, subscribers may soon have to make tough choices about which platforms are worth keeping.