U.S. Intensifies Antitrust Action Against Google

The U.S. Department of Justice is escalating its antitrust efforts against Google, seeking to dismantle key components of its digital advertising business. A recent court filing proposes that Google divest its AdX exchange and DFP platform and face a ten-year ban from operating a digital ad exchange. This move follows a court ruling that found Google’s ad network abused its market dominance to stifle competition. Google opposes the proposal, warning of potential economic disruption, and has suggested a three-year oversight by a trustee as an alternative