Helping to share the web since 1996


Business

9 Strategies to Gain Views on Instagram Reels

With Instagram Reels arrival, Instagram changed the algorithm and is now giving more visibility to accounts that use these short videos with original and fun content. Therefore, if you want to stand out from your competitors , you have to include this format in your content strategy.

One of the benefits of Instagram eels is that they have a great reach, since they appear in the Explore option. This means that its organic reach is exponential and that you will be able to reach users who do not know you.

How to skyrocket views or go viral on Instagram Reels

Before posting a reel, Instagram gives you the option to share it on your profile and then on your stories so that it reaches more people. However, many accounts have launched  Instagram Reels, but they have not managed to viral their content as much as they thought.

Is there any trick to gain more visibility?

Here are a series of tips that you should take into account to increase your views on Instagram Reels. Here are some of them:

 

  1. Creating a Theme to Target your Audience

Many believe that doing reels increases follower counts and engagement rates. But this format offers much more. And it doesn’t mean that even if your brand is formal, it has to have  dynamic content. Instagram Reels stands out because it offers dynamic and fun content. And this is what entertains and gives the brand a casual and more personal touch.

 

So create dynamic content, but targeting your niche with a specific theme. Instagram’s algorithm will show that post to users who have expressed an interest in that topic. Therefore, it is important to select the themes of your reels well.

 

  1. Include a Hook in the first few seconds

The first two or three seconds should have a hook so that the user wants to see the rest of the video. If the video is very slow at the beginning, the user will probably get bored and move on to the next content. If you are going to explain something or give some advice, start with a phrase that arouses curiosity and generates expectation.

 

  1. Add an attractive cover

This image is what the user will see before clicking. Therefore, you must create a personalized cover that goes in line with your profile.

 

Did you know that many people enter new profiles just to see the reels of other accounts? If you do not create an attractive cover, it will not enter to see it and it will not follow you either.

 

A trick to make a cover is from stories, creating one to your liking. Once you have it, download it to your gallery and then upload it to your reel. You can also create it from Canva in a few minutes.

 

  1. Add text to your videos

If you’re going to do a how-to tutorial using your voice, keep in mind that Instagram users don’t usually watch videos with sound. For this reason, you should add text and highlight phrases, so they can understand what they are seeing. Beware of overusing the text. Put only sentences that summarize the most important idea.

 

  1. Add trending music to your reel

A reel will have a better chance of going viral if trending elements are used. One of them is music.Choose a song that is fashionable within the functionality of Instagram, which also fits with your theme or video.

 

Trick: To find out if a song is trending on Instagram Reels, look at the music used by other users and if an upward arrow appears next to the topic, that indicates that it is.

 

  1. Include hashtags

Another way to gain views is hashtags. They are important for the algorithm to understand what audience you are targeting and thus offer it to interested people. Try to choose varied hashtags with more and less popular that are always related to your content.

 

  1. Use a call to action (CTA)

Both in the video and in the description (or caption) it is convenient that you add a call to action (CTA), to encourage the user to carry out an action that interests you, be it visiting a site, leaving a comment or sharing the publication.

 

  1. Post at the right time

Analyze in which time slot your audience spends more time connected to Instagram, and take the opportunity to publish your content during those hours. If during the first two hours you do not get many visits, that video will be forgotten, because Instagram considers that it is not relevant.

 

  1. Share it in your stories and in your feed

Sharing it within your profile in different ways will further boost its visibility. And although with the reel the objective is to reach new users, it is also recommended that the publication reaches your followers too. 

 

Newer Articles

Older Articles

Back to news headlines