Google Developing AI Chatbots to Mimic Celebrities
According to The Information, Google is developing AI chatbots that can emulate celebrities, YouTube influencers, and fictional characters. Users will also have the ability to personalize these chatbots by customizing their personalities and appearances.
These chatbots will be powered by Google’s Gemini AI. The project is spearheaded by Ryan Germick, known for his work on Google Doodles, who is currently seeking collaborations with influencers and celebrities, as reported by Yahoo News.
Similar to Google’s other AI initiatives, these chatbots are expected to debut on the company’s experimental Labs platform later this year before a broader release, The Information suggests.
This concept isn’t entirely new. Meta introduced celebrity chatbots during its Meta Connect event in September 2023 and later launched them on WhatsApp, Messenger, and Instagram. These chatbots feature personalities modeled after celebrities like Kendall Jenner, Snoop Dogg, and Tom Brady, though the interactions are not with the real celebrities. Meta explains that they “partnered with cultural icons and creators to play and embody some of these AIs, so the content you see of a celebrity is actually the celebrity playing a character.”
A similar service, Character.AI, founded by two former Google employees, allows users to generate and interact with celebrity-like characters based on prompts.
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