The Significance of Voice Search in SEO

Voice search is growing in popularity with the proliferation of virtual assistants like Amazon’s Alexa and Google Assistant. As a result, it is becoming increasingly important for businesses and website owners to optimize their websites for voice search. Voice searches tend to be longer and more conversational than text-based searches, so it’s important to use natural language and long-tail keywords on your site to ensure it’s findable via voice search.

In addition, it is important to ensure that your website is mobile-friendly since most voice searches are performed on mobile devices.
Voice search works differently. Instead of keywords, voice search uses natural language processing (NLP) to understand the meaning of the user’s query. NLP is a  part of AI that deals with the interpretation and understanding of human languages.

Using NLP, voice search is able to understand users’ intentions and provide results that are more relevant to their needs. The above sushi restaurant search by voice would be: What is my favorite sushi restaurant near me? The difference is clearly a more natural question than asking a friend for a restaurant recommendation.Optimizing for voice search can also help increase your site’s visibility in Google’s featured snippets, as voice assistants often pull their answers from this section of search results. Overall, voice search optimization can prompt businesses and website owners to adjust their search engine optimization (SEO) strategy to include targeting of long-tail keywords and natural language phrases and ensure the website is mobile-friendly.