Twitter Launches New Shopping Feature “Live-Shopping”
Twitter Launches New Shopping Feature “Live-Shopping”
The social network Twitter is launching a new feature, “live-shopping”, to allow users to buy in real time products presented directly during a live broadcast on the platform. This innovation, which is inspired by a widespread practice in China, only concerns the United States for the moment.
Shopping and tweeting almost at the same time will now be possible. At least in the United States. The social network Twitter is launching “live-shopping”, a new feature that allows users to buy products presented live on the platform in real time. It is a kind of teleshopping, with the advantage of being able to buy even more easily, in a few clicks. A feature that currently only concerns the United States, where the first brand to launch on Sunday is Walmart, a large distribution company. It is also the artist Jason Derulo who will host the live.
Live-shopping, a phenomenon in China
This new feature, Twitter is not the first to implement it. The practice comes directly from China, where live-shopping has become a phenomenon in a few years. Influencers, that is to say the people who animate a direct (a “live”), are now internet stars and allow brands to generate huge turnovers.
The live shows are original: they mix presentation of products and moments of entertainment. The practice exploded in particular in China with the Covid-19 pandemic, which confined everyone to their homes. In 2022, this type of purchase should also represent 20% of e-commerce sales in the Chinese market. In concrete terms, one in five products sold on the internet will be through live-shopping. Undoubtedly an element that attracts American companies to try to globalize it.
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