Amazon advertising refers to the various advertising solutions and platforms offered by Amazon to help businesses promote their products and reach customers on and off the Amazon platform. It allows businesses to create and launch digital ad campaigns to increase brand awareness, drive sales, and engage with customers. Amazon offers a range of ad products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Brand Stores, as well as options for display ads, video ads, and ads run through the Amazon DSP (Demand-Side Platform)
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