
Meta and UFC Strike Multi-Year Deal to Enhance Fan Experience with AI and Exclusive Content
Meta has entered into a major partnership with the Ultimate Fighting Championship (UFC), securing its role as the organization’s “official fan technology partner” and introducing exclusive content across its platforms. This multi-year, multimillion-dollar agreement will allow UFC-related content—including exclusive material—to be distributed through Meta’s ecosystem, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp,…